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Either I’m out of it, or others are too into it. I’ve heard of WoW, but not of the Corrupted Blood Plague.

The plague began innocently enough. Blizzard introduced a new dungeon area in the world, intended to give high-level players a bit of a challenge. But when players reached the boss at the end of the dungeon, they got more than they bargained for — and unknowingly took a little something back to town to share with their friends.

Artile at Wired magazine