The Interplay Between Technology and Design
Chief Executive Tim Brown speaks with Technology Review Deputy Editor of the MIT Technology Review
Ideo is the design firm renowned for its work on such products as the original Apple Computer mouse, the Palm V and Handspring Treo hand-held computers, the Eli Lilly insulin pen, and interactive dressing rooms for Prada New York. Tim Brown, CEO of Ideo, spoke with Technology Review Deputy Editor Herb Brody about the process and the philosophy that goes behind fitting technological advances to human needs and habits.
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